Understanding and analyzing the Team Insights

The Team Insights page helps you understand how your team is using Apostle. It gives you a clear overview of activity, shares, and areas where your brand ambassador program can improve.
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This article explains how to use the Team Insights page, including how to filter data and interpret key statistics.

Filters help you focus on specific data, like activity during a certain time period or performance within a particular group. You can apply multiple filters at once to customize your view.

You can filter by:

The top section of the Team Insights page shows an overall view of your team’s activity. Here’s what you’ll find:

Share ratio shows how many suggested posts were actually shared by your team members. It’s a key metric that helps you understand team performance.

This section includes a table and pie chart that divide share ratios into five categories, so you can see which ones are most common in your team.

The Member Overview section shows how each individual team member is performing. This view helps you spot who’s actively sharing content and who might need more support or encouragement.

You’ll find key data points (KPIs) for each member, including their share activity, engagement, and login behavior. Here's what each column in the table means:

While the previous sections focus on individual team members, this part of the Team Insights page gives you an overview of how your connected Business Pages are performing. These insights help you understand which company pages are the most active, which need attention, and how your suggested content is being shared on an organizational level.

You’ll find similar metrics here as in the Member Overview, but they’re adapted to reflect page-level activity.

This section highlights the three best-performing Business Pages, based on either leaderboard points or number of shares. Use the dropdown filter to switch between performance metrics.

This part shows the share ratio for your Business Pages—how often suggested posts are actually shared by the pages they're assigned to.

As with team members, the data is visualized in both a table and a pie chart, using the same five-category range for share ratios.

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This table provides key statistics for each connected Business Page:

For more detailed insights, you can click on any Member or Business Page in the overview tables. This opens a new screen with a full performance summary for the selected person or page.

The drilldown view includes:

This overview is especially useful if you want to evaluate performance at an individual level or create targeted reports.

In Apostle, both Members and Business Pages can be organized into Groups. This allows you to compare activity across different teams, departments, or regions.
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The Groups table provides key performance metrics per group, including:

This view helps you spot which groups are highly engaged and which might need support or reactivation strategies. Use groups to represent company departments, regions, or countries. This makes it easier to track and improve performance on a team level.

This graph gives a visual comparison of the number of suggested posts and the number of shares across all your groups. It helps you quickly identify where engagement is high and where improvements can be made.

The Team Insights page gives you a detailed understanding of how your team is using Apostle. From general activity and share ratios to group performance and individual drilldowns, this data helps you track progress, spot opportunities for improvement, and strengthen your brand ambassador program.