As an admin, you’re the engine behind your team’s social media presence. With Apostle you can schedule ready-to-share posts for personal accounts and business pages — all in one platform. Whether it's LinkedIn, Facebook, Instagram, or X, Apostle allows you to manage, schedule, and measure posts for your team with ease.

This guide helps you to set up your admin dashboard step-by-step so you can get started right away.

Your first steps as an Apostle admin

1. Connect your business pages

Before scheduling content to your business pages, you need to connect them to your Apostle dashboard. This gives you full control over what’s published on your company channels.

You can easily manage and schedule posts for your business pages in Apostle. To get started:

Go to Team Settings
Select Business pages
Connect the platform(s) of your choice and follow the instructions per channel

Once connected, you’ll see your pages listed under Members and Pages. Skip this step if you've already connected your business pages in the onboarding process.

⚠️ Important: You must have admin rights for each business page to connect it.

Tip: Use the Auto Approve option to skip the default approval process for scheduled content. With auto approve, you don’t need to approve the posts you’ve scheduled for your own pages — they’ll be shared automatically.

2. Set up your content strategy

A solid structure keeps your content clean and relevant. Apostle uses topics and subtopics to categorize content. These topics allow you to:

Label your content
Let ambassadors subscribe to what’s most relevant for them
Manage and organize your brand’s most important themes on social media

How to create topics:

Go to Strategy
Click Add topic to create a new topic
(Optional) Choose a parent topic to build a subtopic structure

💡 Tip: Ambassadors can subscribe to relevant topics during onboarding, or you can assign topics later in the Members tab. Read more about setting up your strategy here.

3. Create ambassador groups

Groups help you send the right content to the right people. If you have different types of ambassadors within your team — for example, by location, language, or department — groups allow you to personalize content distribution. You can use groups to target specific content to the right people.

To create groups:

Go to Groups
Click Create Group
Name your group and select which brand ambassadors to include

⚠️ Important: Ambassadors cannot view or manage groups.

Note: You can also add business pages to a group, not only ambassadors.

💡 Tip: As an admin, you can filter on both Groups and Topics when scheduling content — or even combine them for maximum relevance. Learn more about using groups and topics.

4. Learn the Apostle basics

Creating and scheduling posts is at the heart of Apostle. This is how you prepare content for ambassadors to share.

To create a post or story:

Click Create Post (or Create Story)
Write your post and (if needed) create post variants
Select the brand ambassadors or pages you want to schedule the post for
Pick the date and time and schedule your post

Tip: There are many options available when creating content. Read our full guide on creating posts here.

5. Prepare your onboarding

Before inviting your team, it’s helpful to customize the invite email and registration page. This ensures a smooth and personal onboarding experience.

How to customize your invite email:

Go to Team Settings
Select Templates
Edit the invite template

How to set up your registration (landing) page:

This is where new users can sign themselves up for your team and read more about your ambassador program.

Go to Members
Activate the Landing Page switch
Customize the page content and images

Note: You’ll find the link to your landing page in the Landing Page overview.
Share this link with your team. Once they sign up they’ll receive your custom invite email and go through the onboarding steps automatically.

Create your ambassador list:

We recommend starting with a small group of brand ambassadors. Inform them personally about Apostle before you invite them.

💡 Tip: Read our blog on Executive Profiling to help choose the right ambassadors.

6. Onboard your team

Now that your environment is set up, it’s time to bring your team on board. Invite your team to a kick-off session and guide them through the onboarding process and create their accounts.

How to invite team members:

Go to Members
Click Create Membership
Enter the email addresses of your ambassadors
Assign roles and (optionally) add them to groups
Choose your invite template and send
Your team will now receive their invite email and can begin onboarding.

Note: If you use the Landing Page, you don’t have to send manual invites — users who register via the page will be added automatically. Read more about inviting your team here.

You're all set!

Your brand ambassador team is now part of your Apostle environment. You’re ready to start scheduling content for them to share — and increase your visibility together.

Happy sharing!