When you've created a content strategy, it’s time to implement it in Apostle.
Go to Strategy in the left sidebar.
Create a Topic.
Fill in the name of your Topic, for example, Innovation.
Select the number of posts you want to share each month about this topic.
Select a color for your topic.
Choose a parent topic (if necessary). For example, your parent topic could be Recruitment and your topic could be Vacancy.
Click Save and your topic is created.
Tip: Your content strategy is automatically transferred to your content planning. So, if you've only posted 2 times about Innovation that month, there will be an open spot for a third post in your content planning. This is to make sure you stick to your content strategy.
Good to know: You first have to create a topic, before you can choose a parent topic. First, create the topic Recruitment, and afterward create the topic Vacancy. Then choose Recruitment as your parent topic.