Your content strategy helps bring structure and focus to your social media efforts. In Apostle, you can create strategy topics, use them to label your posts, and track performance over time. This article explains how to set up your topics and why they matter in your day-to-day workflow.
💡 Tip: Need help using topics in your daily workflow? Check out our article on Using content strategy topics for practical steps on assigning, filtering, and analyzing topics
Setting up strategy topics
Go to Strategy in the left-hand menu
Click Create Topic
Enter a topic name, for example, Events
Set how many posts you want to share about this topic per month
Choose a color to label your topic
(Optional) Select a parent topic, such as Events with Webinars underneath
Click Save to finish
💡 Tip: Your content strategy connects directly to your Content Planning. For example, if you aim to post three times per month about Events and you’ve only posted twice, Apostle will show a suggestion to help you stay on track.
⚠️Important: You need to create a topic before you can assign it as a parent. First create Events, then create Webinars, and link Events as the parent topic.
Why your content strategy is important
Your content strategy is more than a planning tool. It helps you distribute relevant content and measure results across your team.
Manage your key content themes by labeling each post with the correct topic
Let your team subscribe to specific topics during account setup
💡 Tip: You can turn the subscription option off in Team Settings if you want full control over topic assignments
Note: If your posts and team members are both labeled with topics, Apostle will prompt you to sync them while creating a post. This helps you assign content faster and more accurately.
Track topic performance in Insights
The Insights section allows you to filter by topic and measure what matters most:
See how many posts you’ve shared for each topic
Understand how each topic performs
Identify content gaps and adjust your strategy as needed