The Content planning feature is designed to help you structure and plan your social media posts for upcoming months directly in Apostle. Say goodbye to Excel sheets and manual plannings - everything can now be managed seamlessly within the Apostle software. It eliminates the need for external tools by offering an intuitive, built-in solution where you can:
Plan out all posts in advance.
Fill in key details for each post.
Seamlessly integrate your planning with the content calendar.
Please note: If you create a (draft)post outside of the content planning, it will automatically be added to the planning in the correct month. Just make sure you have a time and date selected in step 3. This ensures seamless integration and keeps your content planning organized and up-to-date.
Key features
Pre-filled monthly topics
The topics from your social media strategy are automatically added to the planning every month. You can easily add custom rows for additional posts or delete rows you don’t need.
Please note: To have topics appear automatically, enter your Posts per Month (Goal) in the Strategy tab of your content strategy. This will automatically generate the corresponding number of rows in your planning.
Post details columns
For each row in the planning, you can fill in the following columns:
Topic: Select the topic the post is about.
Subject: The title of the post.
Group: The group of users you want to suggest the post to.
Owner: The person responsible for the post.
Type: The format of the post (e.g., image(s), video, text only, link block).
Comment: Additional notes or feedback.
Start Date: The date the post should go live.
End Date: The end of the post’s active period.
State: the current status of the post:
Create Post: indicates that no post is yet connected to the corresponding row in the planning.
Draft: the post is in the process of being created and saved as a draft.
Planned: the post is scheduled and set to be published in the future.
Running: the post is ready to be shared, and the end date has not yet been reached.
Published: the end date has been reached, and the posts should have been shared.
Please note: Tagging colleagues in the comment column is not available yet but will be introduced soon.
Creating posts in the planning
Once the planning row is filled in, click the Create Post button to start drafting your content. All the information from your planning (e.g., topics, subject, start & end dates) is automatically transferred to the post, saving you time.
Integration with the content calendar
Every post planned in the content planning feature automatically appears in the content calendar. This integration ensures:
A clear, visual overview of your planned content.
Seamless transition between planning and execution.