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How to use the content planning in Apostle

Learn how to organize and schedule all your social media content in one place.

Mick van Teeffelen avatar
Written by Mick van Teeffelen
Updated over a week ago

The Content planning feature helps you structure your upcoming social media posts directly within Apostle, no more external tools or Excel sheets needed. Plan ahead, track key post details, and keep your schedule organized with a clear overview.

Everything you plan in this section is fully synced with the Content calendar, ensuring a seamless flow from idea to publication.

Note: If you create a (draft) post outside the content planning view, it will automatically be placed in the correct month as long as it has a time and date assigned in Step 3 of creating your post.


Key features

Pre-filled monthly topics

Topics from your social media strategy are automatically added to the planning each month.

  • Easily add or remove rows for custom planning needs.

  • Stay aligned with your monthly content goals.

⚠️ Important: To activate automatic topics, you must set your Posts per Month (Goal) in the Strategy tab. The system will then generate the right number of rows in your planning.

Post details columns

Each row in your planning includes key fields to organize and track posts:

  • Topic: Choose the topic of the post.

  • Subject: Enter a short title.

  • Group: Assign the group of users to receive the post suggestion.

  • Owner: Set the person responsible for the post.

  • Type: Select the format (image(s), video, text only, link block).

  • Comment: Add internal notes or feedback.

  • Start Date: Set the go-live date.

  • End Date: Set the end of the post's active period.

  • State: Track the post’s status:

    • Create Post: No post created yet.

    • Draft: Post is saved but not yet finalized.

    • Planned: Post is scheduled for future publication.

    • Running: Post is live and still within its active period.

    • Published: Post period has ended, and it should have been shared.

Please note: Tagging colleagues in the comment column is not available yet but will be introduced soon.

Creating posts in the planning

When you're ready to create content:

  1. Fill out a row in your planning.

  2. Click the Create Post button.

  3. All planning details are transferred into the post editor.

This saves time and ensures consistency between your planning and the final post.


Integrated with the content calendar

Every post you plan is automatically shown in the Content calendar, giving you:

  • A clear visual overview of all upcoming posts.

  • A seamless transition from strategy to execution.

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