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Creating and using groups

Learn how to create and use groups

Stefan Kapteijns avatar
Written by Stefan Kapteijns
Updated this week

Groups help you manage users more effectively and ensure your content reaches the right people. By segmenting your team into groups, you can share relevant content with specific users instead of sending every post to everyone.

This is especially valuable when working with teams in different departments, regions, or languages. For example, you can create a French-speaking and a Dutch-speaking group to share the correct variation of a post with each. It also works well for targeting teams like HR, Sales, or country offices with content that fits their role or focus.


How to create a group

  1. Go to Groups in the left-hand menu

  2. Click the Add Group button

  3. Enter a group name

  4. Select the members or pages you want to add to the group

  5. Click Save to confirm

You can create as many groups as needed. A user can be added to multiple groups to give you flexible filtering options later in the Composer.


Using groups in the Composer

Once your groups are created, you can filter by group while selecting who should receive a post.

  1. Start creating your post

  2. When you get to the Choose Channels step, scroll to the ambassador selection table

  3. Use the search bar or the Group filter to find a specific group

  4. Only select the ambassadors from this group to suggest the post to

💡 Tip: Groups are especially useful for targeting content to teams who actually need it. For example, HR content to your HR group, product updates to Sales, or Dutch-language content to your Dutch-speaking group. Combine groups with variants to schedule different versions of your post for each group. This helps you tailor both the message and the language to the right audience.

⚠️ Important: Avoid using the Select All button for every post. Use groups to segment your content and reduce the risk of content fatigue for your team.


The difference between groups and topics

Groups and topics both allow you to filter your team and target your content more precisely. They work in similar ways but serve different purposes:

Filtering on both groups and topics gives you the most accurate control over who sees what. This helps prevent your team from receiving too many irrelevant posts and increases the chances of them sharing your content.

⚠️ Important: Sending too much content, or content that doesn’t match someone’s role or interests, reduces engagement. Use filters to keep your content relevant and manageable for your team.

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