Apostle helps you grow your brand on social media with the help of your internal and external brand ambassadors. As an admin, you can schedule ready-to-share posts for personal accounts and business pages — all in one platform. Whether it's LinkedIn, Facebook, Instagram, or X (formerly Twitter), Apostle allows you to manage, schedule, and measure posts for your team with ease.
This guide walks you through setting up your admin dashboard step-by-step so you can get started right away.
1. Connect your business pages
Before scheduling content to your business pages, you need to connect them to your Apostle dashboard. This gives you full control over what’s published on your company channels.
You can easily manage and schedule posts for your business pages in Apostle. To get started:
Go to Team Settings
Select Business pages
Connect the platform(s) of your choice and follow the instructions per channel
Once connected, you’ll see your pages listed under Members and Pages. Skip this step if you've already connected your business pages in the onboarding process.
Note: You must be an admin of the business page to connect it.
Use the Auto Approve option to skip the default approval process for scheduled content.
2. Set up your strategy
A clear content structure helps you keep your posts organized and relevant. In Apostle, this is done by creating topics and subtopics.
These topics allow you to:
Label your content
Let ambassadors subscribe to what’s most relevant for them
Manage and organize your brand’s most important themes on social media
To get started:
Go to Strategy
Click Add topic to create a new topic
(Optional) Choose a parent topic to build a subtopic structure
Tip: Once you create topics, new ambassadors will be able to subscribe to their preferred topics during onboarding. You can also manually assign topics to users via the Members overview. Read more about setting up your strategy here.
3. Set up groups
If you have different types of ambassadors within your team — for example, by location, language, or department — groups allow you to personalize content distribution. You can use groups to target specific content to the right people.
To create groups:
Go to Groups
Click Create Group
Give your group a name and select which brand ambassadors to include
Important: Ambassadors cannot view or manage groups. As an admin, you can filter on both Groups and Topics when scheduling content — or even combine them for maximum relevance. Learn more about using groups and topics.
4. Learn the Apostle basics
Creating and scheduling posts is at the heart of Apostle. This is where you prepare content for ambassadors to share across social media.
To create a post or story:
Click Create Post (or Create Story)
Step 1: Write your post and (if needed) create post variants
Step 2: Select the brand ambassadors or pages you want to schedule the post for
Step 3: Pick the date and time and schedule your post
There are many options available when creating content.
Read our full guide on creating posts here
5. Prepare your onboarding
Before inviting your team, it’s helpful to customize a few key onboarding elements — like the invite email and registration page. This ensures a smooth and personal onboarding experience.
Customize your invite email:
Go to Team Settings
Select Templates
Edit the invite template to match your tone and message
Set up your registration (landing) page:
This is where new users can sign up for your team and read more about your ambassador program.
Go to Members
Activate the Landing Page switch
Customize the page content and images
Note: You’ll find the link to your landing page in the Landing Page overview.
Share this link with your team — they’ll receive your custom invite email and go through the onboarding steps automatically.
Create your ambassador list:
We recommend starting with a small group of brand ambassadors. Inform them personally about Apostle before you invite them. Need help choosing the right ambassadors? Check out our blogs on Executive Profiling.
6. Onboard your team
Now that your environment is set up, it’s time to bring your team on board. We recommend inviting them to a kick-off session to walk through the tool and help them create their accounts.
To invite team members:
Go to Members
Click Create Membership
Enter the email addresses of your ambassadors
Assign roles and (optionally) add them to groups
Choose your invite template and send
Your team will now receive their invite email and can begin onboarding.
Note: If you use the Landing Page, you don’t have to send manual invites — users who register via the page will be added automatically. Read more about inviting your team here.
You're all set!
Your brand ambassador team is now part of your Apostle environment. You’re ready to start scheduling content for them to share — and increase your visibility together.
Happy sharing!