Tracking link clicks helps you analyze the performance of your team’s posts. In Apostle, you can either use the built-in link shortener or integrate your own Bitly account for centralized tracking. This guide shows you how to connect your Bitly account to Apostle.
Step 1: Generate your Bitly API token
Before integrating, you’ll need an API access token from Bitly:
Go to Bitly and log in
Click the Settings icon in the left menu
Navigate to Developer Settings and select API
Enter your password and click Generate Token
Copy the generated token
Step 2: Connect Bitly to Apostle
Now that you have your token, integrate Bitly with Apostle:
Log in to Apostle
Click your Name in the top-right corner
Go to Team Settings
In the left menu, click Integrations
Paste your Bitly token into the Bitly token field
Click Save and Bitly is now successfully connected to Apostle.
How to use the Bitly integration
Once your integration is set up, Apostle will automatically shorten and track links using your Bitly account:
Go to Create Post
Paste your full link in the text field
Click the Edit icon next to the link
Enable Shorten links and track link clicks
Click Save
Apostle will now use Bitly to shorten your link and track clicks.
⚠️ Important: Click data from your Bitly links will appear both in your Bitly dashboard and in Apostle’s Insights section. This allows you to measure the effectiveness of your team’s posts in one place.