UTM codes are short tags you add to the end of a URL to help track where your traffic is coming from. In Apostle, you can easily add UTM parameters to links in your social posts to measure the performance of your brand ambassador campaigns.
This lets you connect the dots between a shared post and the actual traffic or conversions it drives.
How to add UTM codes in Apostle
Go to Create Post and paste a link in the text field
Click the Edit button next to the link to open the link customizer
Enable the Add UTM code switch
Fill in the Source, Medium, and Name fields
Optionally fill in ID, Term, or Content fields if needed
Click Save to apply the UTM code to your link
Tip: Reusing the same UTM settings? Create a UTM preset in Team Settings to apply your parameters faster next time.
Understanding UTM parameters
You can track up to six UTM fields. Here’s what each one does:
Campaign ID: Unique identifier for your campaign
Campaign Source: Platform where traffic originates (for example LinkedIn, Facebook)
Campaign Medium: Type of traffic source (for example social, cpc, organic)
Campaign Name: Name of the campaign, product, or promo (for example spring_sale)
Campaign Term: Used for keyword tracking in paid search (rarely used)
Campaign Content: Distinguishes between similar links in the same campaign (for example cta_1)
Note: Most marketers only use Source, Medium, and Name to get clear insights without overcomplicating things. That’s usually enough to track which channels and campaigns perform best. Want more detailed tracking with extra fields or structured presets? Take a look at our guide to Advanced UTM tracking.