A UTM code is a basic snippet of code added to the end of your URL to assist with tracking the performance of content and social media campaigns. There are 6 URL parameters available for tracking, including: ID, content, term, campaign, medium and source. For example, you can use these codes to track website visitors through the posts of your brand ambassadors.
How does it work in Apostle?
Go to Create Post and paste a link in the text field.
Click the Edit button next to the link to open the link customizer.
Select the Add UTM code switch.
Fill in the Campaign Source, Medium and Name in the correct fields.
[Optional] Use the ID, Term and Content field to your own preference.
Click Save and the UTM code is added to your link.
Tip: Create UTM presets for UTM codes that are used more than once. You can create UTM presets in your Team Settings.
Understanding UTM parameters
UTM codes can contain 6 different parameters: Campaign ID, Source, Medium, Name, Term and Content:
Campaign ID: A unique identifier for a campaign.
Campaign Source: Where the traffic is coming from? (e.g. Facebook, LinkedIn, Apostle).
Campaign Medium: Which general channel the traffic came from (e.g. organic, social, cpc).
Campaign Name: Product, promo code, or slogan (e.g. spring_sale).
Campaign Term: Track specific keywords for paid organic campaigns (rarely used nowadays).
Campaign Content: What type of content people clicked on. This is an optional field. If you have multiple links in the same campaign, like two links in the same email, you can fill in this value so you can differentiate them. (e.g. cta_1)
Note: Generally, most marketers tend to use Source, Medium and Name which gives them enough information. If you are new to using UTM codes, we recommend starting there. Check out our Advanced UTM tracking for more advanced tracking features.