UTM codes are tracking parameters added to URLs that help monitor the performance of marketing campaigns, including social media posts. They allow you to:
Track traffic from specific platforms
Identify which content performs best
Monitor conversions
Enable A/B testing for better targeting
In Apostle, admins can easily manage UTM presets and apply them when creating posts. This ensures consistent tracking for both personal and corporate shares.
How to set up UTM presets
Go to Team Settings
Scroll down to UTM presets settings
Click Manage to open the UTM preset overview
Click Add UTM preset to create your first preset. You’ll be redirected to the UTM builder
Fill in the fields to configure your preset (e.g. source, medium, campaign)
Click Save. You’ll return to the UTM presets overview, where you can Edit or Delete existing presets
Add user/page ID to your UTM codes
To track the impact of specific brand ambassadors or business pages, enable the Add user/page ID as UTM code option while building a UTM preset.
When this option is selected:
Apostle will append the personal or page ID to the UTM code in each individual share
This allows you to trace which ambassador or page drove visits or conversions
The ID appears in your analytics tools like Google Analytics for better attribution
💡 Tip: Use this feature to measure the performance of individual ambassadors or business pages. Want to go a step further? Learn how to combine dynamic IDs with campaign data in the Advanced UTM tracking article for deeper insights and reporting.