UTM codes are specific parameters added to URLs to track the performance of marketing campaigns, including social media posts. They help monitor and analyze traffic from different platforms, identify content preferences, track conversions, and enable A/B testing for better audience resonance.
In the Apostle platform, we make it easy for the admins to use UTM codes in the social media posts suggested for corporate and personal accounts. In this article, you learn how to preset your UTM settings in the team settings. When creating a post in the composer, your presets will be available to add to a URL.
Go to Team settings.
Scroll down to the UTM presets settings.
Select Manage, and you will be redirected to your overview of UTM presets.
Click on Add UTM preset to add your first UTM preset. Now you will be redirected to the UTM builder in our platform.
In this builder, you could preset one of your UTM codes. Below you will find an example of a UTM preset.
You will now return to your UTM preset overview. Edit or Delete your UTM preset here.
Tip: use the Add user/page ID as UTM code to track the performance of specific brand ambassadors or corporate pages.
When choosing the option Add user/page ID as UTM code, the personal or page ID will be added to your UTM code. By using this feature, you can track how many website visitors (and even conversions) came from a specific brand ambassador or business page share in Google Analytics.